Say no to plastic.
Go green.
Reduce, reuse, recycle.
Save the planet.
Environmental, social, and governance (ESG).
It’s no secret that businesses today are feeling the push toward more sustainable practices. Consumers want eco-friendly options, governments are imposing stricter regulations, and businesses themselves are seeing the long-term benefits of going green.
However, protecting the environment is more than just swapping out plastic straws for paper ones. It’s about revolutionising how businesses operate daily for the greater good.
One solution that’s making waves in the world of sustainability is digital standees (or floor-standing digital signage). They are modern alternatives to traditional printed posters, flyers, and banners. Not only do they look sleek and professional, but they’re also much kinder to the environment.
Whether you’re in retail, hospitality, or any other industry in Malaysia, digital signage is an excellent tool that can help you reduce waste, cut emissions, and save on costs. Here are 8 ways digital standees benefit your business and your home planet.
#1 – Reusable and Long-Lasting
How many times have you tossed out a batch of printed posters because they’re outdated, damaged, or you had too many extras lying around?
With digital standees, those days are behind you.
The beauty of these digital displays is their flexibility. You can update your content effortlessly and as often as you like without ever having to print anything. Promoting a new sale? Announcing an event? Simply change the content of your display with a few clicks.
Plus, the longevity of digital standees means they’re built to last. They’re made to be durable enough to withstand daily use in busy environments. Unlike paper posters which are prone to damage, they don’t need to be replaced as frequently.
This makes digital standees not only environmentally friendly, but also a smart investment for your business to make a positive environmental impact without hurting your budget.
#2 – Lower Emissions through Remote Management
Remember what we said earlier about changing the content display by simply pressing a few buttons?
That’s one of the coolest features of floor-standing digital signage—remote management!
Let’s say you have multiple locations across Malaysia. You need to update the promotions across all of them. The traditional way would require sending a worker down to each store to manually update posters. They’d be driving between locations and burning lots of fuel in the process.
With remote management capabilities, you can update your displays remotely anytime, anywhere from a central hub. No physical trips, no petrol used, and no unnecessary emissions.
According to a study by the World Economic Forum, remote management solutions could cut global emissions by 15% by 2030. For businesses, this translates to a lower carbon footprint and operational costs.
#3 – Energy-Efficient Displays
Electricity bills add up quickly for businesses. Should you be more concerned about it?
With floor-standing digital signage in Malaysia, you don’t have to.
Most modern digital standees are designed with energy-efficient displays that use LED technology or low-power screens. In fact, LED screens consume up to 75% less energy and last 25 times longer compared to traditional lightbulb displays.
For businesses, this means you can enjoy all the benefits of digital displays without worrying about skyrocketing energy bills. The price of digital signage won’t be an issue then. They practically pay for themselves over time because you’ll be using less power and lowering expenses.
#4 – Reducing Paper and Ink Waste
Are you aware of the number of trees that are cut down each year for paper production?
A staggering 15 billion—that’s how many trees are felled globally each year according to WWF.
By replacing traditional paper signs and brochures with digital standees and digital menu boards in Malaysia, you’re doing your part to reduce that number. Digital displays eliminate the reliance on paper, ink, and printing supplies.
This has a twofold benefit:
- Cutting down on deforestation and the resource-intensive process of paper production.
- Reducing harmful chemical waste from inks and dyes used in printing.
In a typical business cycle, new prints are constantly needed as printed marketing materials can quickly become obsolete and turn to waste. By switching to electronic displays, you’re minimising your company’s ecological footprint and decreasing the pollution caused by traditional printing.
#5 – Supporting a Circular Economy
So what does “circular economy” mean?
Essentially, it’s about keeping products and materials in use for as long as possible by reusing, refurbishing, or recycling them. Think of it as a variation of the 3 R’s.
Digital standees fit perfectly into this model. Remember that they are built with longevity in mind, but there will come a time when replacements and upgrades are in order. However, that doesn’t mean they get tossed in the trash.
Many digital displays can be refurbished, repurposed, or even given new homes to reduce the amount of electronic litter sent to landfills.
- Refurbishment: Extend the life of your digital standees by replacing parts or upgrading software to keep them running smoothly. This keeps them functional without needing to manufacture whole new units.
- Repurposing: Transform older standees into kiosks, interactive displays, or other digital tools to serve different functions. The internal electrical components can be salvaged for use in other digital devices.
- Reselling or Donating: Sell second-hand units or donate them to schools, non-profits, or small businesses smaller businesses that may not have the budget for new technology. This gives them a new purpose, promotes eco-conscious practices on a smaller scale, and reduces e-waste.
This approach supports a more sustainable lifecycle for digital technology. Materials are being reused, rather than discarded. For businesses, this aligns with long-term sustainable development goals (SDG) while promoting responsible consumption and production.
#6 – Promoting Sustainability Initiatives
What’s better than using eco-friendly technology? Promoting it!
That’s right, go-green efforts benefit more than just your company and the environment. You can pass them forward to the general public too!
Whether it’s sharing eco-friendly tips, showcasing your brand’s green initiatives, or even highlighting partnerships with environmental organisations, digital signage in Malaysia gives you a platform to communicate your core values, share sustainability messages directly, and raise awareness among customers.
A 2020 Nielsen study reported that 66% of global consumers are willing to pay more for products from brands committed to making a positive social and environmental impact.
Going green builds a positive brand image for your business. It also aligns your business with the eco-conscious values held by your customers, leading to more engagement and conversions.
#7 – Sustainable Materials
Now, you might be thinking, “Great, but what about the materials used in the standees themselves?”
Good question. These days, many digital standees are made from sustainable materials like recycled aluminium, biodegradable plastics, or responsibly sourced wood.
Be it the frame, the screen, or internal components, manufacturers are increasingly turning to a greener supply chain to achieve a lower environmental impact. This means that, even from the start of production, the carbon footprint of digital standees is minimised.
Even when your standees do reach the end of their lifecycle, they’re easier to recycle compared to traditional signage made from PVC or ink-coated paper. This reduces waste and adds to your brand’s sustainability credentials.
#8 – Reduced Clutter in Public Spaces
Finally, let’s talk about visual pollution.
Anyone who’s walked through a busy public space has probably seen walls cluttered with old posters, flyers, and banners. Not only is it an eyesore, but it also generates unnecessary waste when those materials are eventually thrown out.
Floor-standing digital signage solves the problem by reducing the need for multiple static posters. This gives birth to a cleaner, more organised, and better-looking environment.
Put them in places like airports, shopping malls, event venues, and you’ll get an aesthetic and efficient space that improves customer experience during their visits. Furthermore, there’ll be fewer physical posters to dispose of, so less waste will be created—another win for the planet!
Lower Business Costs and Save the Earth with Blupepper’s Digital Signage in Malaysia
Digital standees are more than just tools for advertising.
In a world where sustainability is becoming a business priority, they provide a powerful solution that benefits both the environment and your bottom line.
From lowering emissions and cutting waste to promoting sustainability initiatives and enhancing customer experience, digital displays are a key step toward greener operations.
If you’re ready to take the next step towards a more eco-friendly business, Blupepper is here to help. Get the best floor-standing digital signage solutions in Malaysia from us to align your sustainability goals while amplifying operations.
Ready to make the transition? Contact us today to learn more about how we can help you create a greener, more efficient business.