Souled Out and WIP are established lifestyle dining brands under FREDS, known for vibrant atmospheres, diverse international menus, and strong brand storytelling. Souled Out is family-friendly and casual, while WIP brings a more upscale, urban beach club vibe. Both brands are known for their consistent food quality and engaging service across their flagship outlets in Kuala Lumpur and beyond.

MIMOSA ARTISAN KITCHEN & BAR
Mimosa Artisan Kitchen & Bar is a restaurant offers a diverse menu combining Western classics with Asian-inspired dishes, including steaks,


