Founded in Singapore in 2009, 4Fingers Crispy Chicken is a fast-casual dining chain renowned for its Asian-style crispy fried chicken. The brand emphasizes the use of fresh ingredients and unique, naturally fermented soy-based sauces, delivering a distinctive flavor profile that sets it apart from traditional fried chicken outlets. Since its inception, 4Fingers has expanded its presence across several countries, including Malaysia, Indonesia, Thailand, and Australia, operating a total of 27 outlets. In Malaysia, the brand made its debut in 2015, quickly gaining popularity among urban youth and food enthusiasts for its bold flavors and contemporary dining experience