In the competitive world of cafes and quick-service restaurants, capturing the attention of consumers is everything.

We’ve all witnessed the bubble tea revolution in recent years. But beneath the frothy surface of this beloved beverage lies a cut-throat battlefield. Brands are constantly battling it out for market share with innovative flavours, customisable options, and engaging in-store experiences.

That’s why for PlayMade, staying ahead of the competition requires more than just great products. This case study explores how PlayMade leveraged Blupepper’s digital signage solutions in Malaysia to increase brand visibility, drive in-store traffic, encourage repeat business, and ultimately boost customer satisfaction by an impressive 40%.

The PlayMade Story: From Taiwan to Malaysia & Global Success

Originating in Taiwan in 2017, PlayMade began as a franchise but has since evolved into a beloved Singaporean brand. Known for its youthful charm and artisanal boba tea creations, PlayMade has quickly grown to over 25 outlets worldwide.

The brand’s mission is simple: to bring joy to customers through fresh, imaginative, and high-quality tea. With their rapid expansion, PlayMade encountered an obstacle. How were they going to maintain a consistent brand experience across all locations while continuing to captivate the hearts of tea enthusiasts?

The Challenge: Managing Growth and Consistency

As the company expanded, PlayMade realized that managing their brand and customer experience across multiple outlets across different states in Malaysia was becoming increasingly difficult.

They knew they needed to find a digital signage platform that was easy to manage, scalable, and capable of effectively promoting its products visually. However, things were easier said than done. Managing digital content across many locations was cumbersome.

• Staff had to visit each outlet physically to troubleshoot issues.
• The process was inefficient as it took too much time and manual labour.
• Technical issues distracted staff from providing quality customer service.

Due to the absence of a centralised content management system, it was difficult for PlayMade to maintain brand consistency. Visuals were often outdated, and last-minute changes were nearly impossible to implement quickly across all outlets. As a result, PlayMade’s customer engagement efforts would be hampered by operational inefficiencies and inconsistent messaging if updates took too long.

The Solution: Blupepper’s Digital Signage & Menu Boards in Malaysia

Faced with these challenges, PlayMade began searching for a solution that would solve their problems. After evaluating several options, PlayMade chose Blupepper for our: 

• User-friendly platform
• Reasonable pricing
• Hassle-free installation process
• Professional and response support team

Blupepper’s digital menu boards and signage displays were perfect for the job. Our platform offered the right mix of features that aligned with PlayMade’s needs, from centralised content management to the ability to schedule and upload visuals easily anytime, anywhere.

PlayMade reported that the implementation process was seamless, taking less than 30 minutes to complete setting up signs for their stores’ interior and exterior. What’s more, they praised our team’s responsiveness and helpfulness throughout the process. Practical trainings were given to the staff so they knew how to use our software and display monitors. This smooth transition allowed the company to begin reaping the benefits almost immediately.

The Impact: Enhancing Customer Satisfaction and Streamlining Operations

The results of adopting Blupepper’s digital signage solutions were transformative. One of the most significant outcomes was a 40% increase in customer satisfaction.

With digital menu boards set up all over Malaysia linked with Blupepper’s unified platform, PlayMade could ensure that every screen in every outlet showed up-to-date, brand-aligned content, and visually popping content.

The ability to manage content remotely meant that PlayMade no longer needed to dispatch staff to individual outlets for troubleshooting. This shift saved time and resources, not to mention allowing workers to focus more on customer service. The streamlined operations also led to a more cohesive brand image, as promotional content could be updated instantly across all shops. Customers can now see the latest boba concoctions and new offerings from PlayMade that much easier.

Key Takeaways: A Blueprint for Success

PlayMade’s journey with Blupepper offers valuable insights for other cafes and restaurants looking to modernise their operations and improve customer satisfaction. The case study highlights several key takeaways:

• Ease of Use: Blupepper’s platform is intuitive and easy to use, making content management simple and efficient.

• Operational Efficiency: The ability to manage content remotely saves time and reduces the need for on-site troubleshooting. This also frees up staff to focus on customer service.

• Brand Consistency: Centralised content management ensures that all visuals are in sync with the brand’s identity.

• Rapid Implementation: The quick and fuss-free installation process means businesses in Malaysia can start benefiting from digital signage almost immediately.

• Increased Customer Satisfaction: The 40% boost in customer satisfaction at PlayMade is a great demonstration of the benefits of well-managed electronic displays.

• Full Support: The responsive support from our team further reinforces the value of Blupepper’s solutions in enhancing overall business operations.

Begin Your Journey with Blupepper Digital Signage in Malaysia

PlayMade’s success story is a prime example of digital signage in the cafe and restaurant industry. The results of PlayMade speak for themselves: a 40% increase in customer satisfaction, streamlined operations, consistent brand image, and better customer experience.

Are you a local business looking to boost your customer engagement and increase sales? Blupepper’s floor-standing digital signage and digital menu boards in Malaysia are just what you need to make a lasting impression.

Talk to us today to learn how Blupepper can transform your business and take it to the next level!