Can you see me?

That is the question for a lot of businesses in today’s fast-paced world. Organisations are constantly on the lookout for new and innovative ways to capture customer attention, enhance engagement, and drive sales up to the roof.

Enter digital signage—a powerful tool that’s transforming how information is presented everywhere. And now, with the integration of artificial intelligence (AI), digital signage is stepping up its game. It has evolved into a silent, smart salesperson with even greater potential to drive business success.

We’re Blupepper, your neighbourhood-friendly supplier and software provider of all things digital signage in Malaysia. Today, we’ll be exploring the wonders of combining AI and digital signage across industries around the world.

#1 – Personalised Content Delivery

Imagine walking into a store and seeing digital signage that feels like it knows you—because it kinda does!  This is possible through AI algorithms that analyse user data and behaviour. In retail settings, it can track your past purchases and show ads that match your preferences.

For instance, at Amazon Go stores in the US and UK, AI-driven digital signage displays recommend products based on what you’ve bought before. This personalised touch not only makes the content more relevant but also enhances your shopping experience, making it more enjoyable and efficient.

A study by Accenture found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

#2 – Emotion Detection and Sentiment Analysis

In marketing, understanding your customer’s emotions is key. It creates a sense of urgency and connection that drives them to take action. AI-powered cameras in digital signage can assess viewers’ emotional responses to the broadcasted content.

Did you know that some cinemas in South Korea use AI to gauge audience reactions and adjust promotional strategies accordingly? These systems analyse your facial expressions to figure out if the content resonates with you as you exit the auditorium. If yes, then they’ll show recommendations of films of a similar genre, or merchandise available. It’s like a silent and smart salesperson (or robot) that doesn’t feel imposing!

This deeper understanding of audience reception helps businesses to refine their content to better meet viewers’ needs and preferences.

#3 – Dynamic Content Optimisation

One of the coolest things about AI in digital signage is that it gives companies the ability to optimise content on the fly based on real-time factors like weather, time of day, or current events.

One of the coolest things about AI in digital signage is that it gives companies the ability to optimise content on the fly. This optimisation is based on real-time factors such as weather, time of day, or current events.

Remember how we talked about how floor-standing digital signage can be put to good use in transportation hubs? Place them in strategic areas like resting spots, waiting zones, or near stores to broadcast commercials and promotional campaigns tailored to passenger demographics and behaviour.

Now, imagine adding AI into the equation. Think bus stop ads that show hot drinks on a chilly day, then switch to promoting cold beverages when it’s blazing hot out. Companies in Europe have nailed this, making their out-of-home (OOH) advertisements super effective by making the content displayed always hit the mark. This adaptability keeps the audience engaged and boosts the chances of conversion.

#4 – Automated Content Creation

Managing digital signage content can be painfully tedious and time-consuming. Luckily, AI can simplify this process.

In corporate offices, AI can automatically generate and schedule content like reports, news updates, and other relevant information. Office screens can be set up to always display the latest company news, performance metrics, and other essential updates without manual intervention.

It’s basically a smart assistant that never stops updating your displays with fresh content for employees. This makes internal communication more efficient and effective, allowing businesses to focus on their core processes. By leveraging AI, businesses can enhance their digital signage strategy to engage with employees better and improve operational efficiency.

#5 – Real-Time Updates

In places with high foot traffic like airports, real-time information is crucial. AI integration with live data sources enables digital signage to provide instant updates on flight information, weather, and news.

Airports around the world utilise AI-powered electronic displays to keep passengers informed with up-to-date information. Just knowing they have constant access to accurate and timely updates can greatly enhance their travel experience, reducing stress and improving passenger satisfaction.

#6 – Predictive Analytics

Since the early days of AI, people have been talking about harnessing its power to predict shifts and patterns in the market. Well, that day has arrived!

AI’s ability to anticipate future trends and viewer behaviour is another game-changer for digital signage. Let’s say your customers walk into a mall on a lovely Saturday afternoon. The digital signs are buzzing with ads for the latest gadgets, seasonal clothing, and trending food options. The AI has determined that these are the hot items for the day based on previous weekends’ shopping patterns.

By analysing historical data, AI can forecast peak shopping times and popular products. Malls can then display targeted advertisements in the right place at the right time, drawing in shoppers and boosting sales

#7 – Generative AI

Generative AI has been making headlines these days. Depending on specific user inputs and interactions, it can relay the exact information you need and more.

Tourism offices in Japan, for example, have started employing digital kiosks that provide personalised travel recommendations. Visitors are prompted to answer questions about their interests. After processing the data, the AI will generate a custom itinerary on the spot—suggestions for historical sites and local festivals to visit, or popular restaurants to fill up, complete with maps and directions.

This innovative use of AI in digital signage transforms how information is delivered, making it highly interactive and user-centric.

Conclusion

Artificial intelligence is revolutionising digital signage by adding layers of personalisation and predictive capabilities.

When used effectively, these advancements can optimise content strategies to enhance consumer engagement and improve overall customer experience. Although AI in digital signage is still developing in Malaysia, the potential for growth is enormous, and we’re poised to catch up soon.

Call us today if you’re looking to start employing video walls in Malaysia or other digital signage solutions. Even if AI is not on the menu for now, Blupepper can still meet your needs.

Stay updated on the latest digital signage trends with Blupepper.